Wednesday, February 16, 2011
Egads! Honda USA Ads from the (very) Early Days!
Honda's ad agency in the early '60's had quite a bit of flair on what was, obviously, a limited budget. I just love the two "gents" (one a nib in top hat and tails and the other from the working class). Very non-motorcycle style, indeed! They really were looking to find a new niche in the market. Of course, back then, in many states you could walk into a Honda dealer, plunk down your $270 or so and ride home - no motorcycle endorsement or helmet required! Not that I'm anti-helmet by any means, but I just feel that a person on a Super Cub wearing armor, riding boots and a Shoei RF1000 looks kind of ridiculous.
Posted by Harald Dahl at 1:25 PM