Tuesday, September 14, 2010

How Honda Succeeded (with the help of the Super Cub) in the USA - a History.

It never ceases to amaze me how little people know about the Honda Super Cub and its role in making "Honda" a household name in America.  It could be argued that without the humble little 50cc Super Cub, Honda wouldn't have gotten a toe-hold in the USA motorcycle market until years later than it did.  In fact, it's even possible that, with the failure of their early larger bikes prior to the wave of popularity that the Cub inspired, Honda may have given up on the USA market entirely.  
So, the next time you take your Shadow or Gold Wing (or, for that matter, your Civic) out for a drive, think about the Cub, and how it pretty much single-handedly changed motorcycle and automobile history!

For a complete narrative of the role of the Super Cub in Honda's success in America, see this article.

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