Sunday, August 2, 2009

Commercial Photography - Can It Get Any Better Than This?

This is probably my favorite Super Cub advertisement of all time. What simple genius - to put the bike and riders in focus against a motion-blurred background! The photographer must have been riding on a vehicle that matched the speed of the bike. Wonderful. It creates a fascinating effect: the Super Cub seems to jump out from the page, like one of those old "3D" photos. An invisible (but visual) force anchors the viewer's eye on the graceful lines of the Cub and the attractive young couple as they happily zoom past it all.

1 comment:

  1. The photographer would have been standing still, 'panning' the camera (maybe on a tripod) at the same speed as the bike.


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